OzFree Online Real Estate

In November 2008, the Australian Communications and Media Authority (the ACMA) commenced an education campaign aimed at raising the real estate industry’s awareness of, and compliance with, the Spam Act 2003 (Spam Act) and the Do Not Call Register Act 2006 (DNCR Act).

Australian consumers have recently applied for complaints regarding the strategy of marketing of most real estate agents through telephone, sms texting and emails. It has become obvious during this promotion that many real estate agents are ignorant that much of their advertising activity may be subject to the provisions of either or both Acts.

ACMA has created a web page within the Do Not Call Register website which features information specific to the real estate industry for this lack of awareness from real state agents in Australia. It explains the awareness and understanding of the Spam and Do Not Call legislation, and its application in the context of the real estate industry.

This information includes a Power Point presentation (ppt, 450kb) about the DNCR Act and the Spam Act, which has been designed to enable staff at real estate agencies to present training in-house.

The ACMA will continue to monitor complaints against members of the real estate industry.